Hispanic Millennials

Traditional Downtown Santa Ana street vendor juxtaposed with their new modern  neighbors, Starbucks Coffee.

Traditional Downtown Santa Ana street vendor juxtaposed with their new modern  neighbors, Starbucks Coffee.

Recent studies on Hispanic Millennials show that they make up 25 percent of all Hispanics and 21 percent of all Millennials living in the United States. Because of the formation of new households by Hispanic Millennials, Hispanic households are projected to grow 17 percent over the next five years.

Compared to people of other ethnic backgrounds, Hispanic Millennials are reported to be more satisfied with the direction of the U.S., more driven by the “American Dream,” more invested in higher education, and more attracted to owning their own business as compared to non-Hispanic Millennials. They define success by such factors as: owning a home, having a respectable job, owning a business, getting an advanced degree and graduating from 4-year College.

RSG has expertise in leveraging the economic vitality and purchasing power of the Hispanic community to ensure harmonious growth among California’s rapidly changing cities. Located in the heart of Santa Ana, RSG is witnessing the evolution of that growth.

Written by Nate Gunderman, an Associate at RSG.