A new California law allows beer tasting at farmers markets. The measure follows a law from 2014 that allows wine tasting at the markets. At that time Gov. Jerry Brown also signed legislation enabling craft brew sales at farmers markets, but vendors believe that customers want samples before they buy.
The new law provides business opportunities for local breweries, especially for craft beer, the fastest growing segment of the $101.5 billion American market, with revenue of $19.6 billion. In 2012, California generated $450 million from taxes on the craft beer industry. California has 554 craft breweries, including one under our office, that produce about 3.5 million barrels of beer.
Cities can welcome breweries to benefit from community and economic development. In addition, “The bill will also allow non-profits to receive beer donations from breweries to assist them in their fundraising activities, including auctions and raffles,” according to Tom McCormick, executive director of the California Craft Brewers Association.
The new law sounds like a win-win situation. Cheers!
Written by Brett Poirier, a Research Assistant at RSG