Now celebrating its first anniversary, Santa Ana’s 4th Street Market is designed to be a business incubator that enables restaurateurs to test restaurant concepts inexpensively before actually investing in a complete restaurant. It is a modern and well equipped, but accessible, option for entrepreneurs.
The 30,000-square-foot complex has incubator kitchens, more than a dozen food stands, a grocery store, a butcher shop, cooking classes, and a public demonstration kitchen. The food hall gives people a chance to be creative while giving them the space and the marketing help to take their business to the next level.
When reaching that level, an incubator business closes, signaling that the restaurant entrepreneur has confidence in the concept and enough of a following to open a larger location. Waffles Inc. moved from 4th Street Market to a brick and mortar restaurant, just as other restaurants have gotten their start in Grand Central Market in Los Angeles.
RSG enjoys its entrepreneurial neighbors at 4th Street Market while, at the same time, wishing them the best of luck in their sumptuous and growing endeavors.
Written by Jane Carlson, an Associate at RSG