Case Studies
Select Engagements
- MARKET TREND & DEMAND FORECAST – DYETT & BHATIA / CITY OF CARLSBAD
- BREA TRAILS PUBLIC OUTREACH – CITY OF BREA
- COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY – CITY OF OROVILLE
- MULTIPLE PLAN ADOPTION AND AMENDMENTS – SACRAMENTO HOUSING AND REDEVELOPMENT AGENCY
- MULTIPLE REDEVELOPMENT PLAN AMENDMENTS – REDEVELOPMENT AGENCY OF THE CITY OF SAN BERNARDINO
- REDEVELOPMENT PLAN AMENDMENTS – REDEVELOPMENT AGENCY OF THE CITY OF FRESNO REDEVELOPMENT
- MULTIPLE PLAN ADOPTION AND AMENDMENTS – CITY OF CORONA REDEVELOPMENT AGENCY
- SOUTH LOS ANGELES PLAN AMENDMENT AND MERGER – COMMUNITY REDEVELOPMENT AGENCY OF LOS ANGELES (CRA/LA)
- ECONOMIC DEVELOPMENT STRATEGIC PLAN – CITY OF LA QUINTA
- ECONOMIC DEVELOPMENT STRATEGIC PLAN- SAN CARLOS
- PLAN AMENDMENT - SAN JOSE
- BAY POINT AND NORTH RICHMOND REDEVELOPMENT PLAN AMENDMENTS
- CITY BRANDING - TWENTYNINE PALMS
- CORE BUSINESS PROCESS ANALYSIS - CARLSBAD
- FIVE-YEAR IMPLEMENTATION PLAN - EL MONTE REDEVELOPMENT AGENCY
CITY BRANDING - TWENTYNINE PALMS
To address specific components of the City's Economic Development Action Plan, RSG was retained by the City of Twentynine Palms to conduct a branding campaign to assist the City market itself more effectively. To accomplish the program, RSG first gathered all relevant market and demographic data on the community. RSG also conducted twenty in-person interviews with community stakeholders and polled residents and visitors at the City's annual Pioneer Days festival. After all of the data was analyzed and prioritized, RSG was able to identify the community's assets and core values. Logos and branding concepts were developed from the assets and core values. RSG presented their findings, including conceptual graphics and taglines, to the City Council. RSG's implementation activities included gathering additional community feedback on the City Council's final selections and coordinated the rollout of the final logo and tagline selection. RSG continues to monitor the brand's effectiveness and external consumer awareness.
