CITY OF FRESNO
FULTON MALL URBAN DECAY ANALYSIS


In November 2011, the City of Fresno hired RSG to conduct an urban decay analysis of the Fresno Fulton Mall, a six-block outdoor pedestrian mall in downtown Fresno.  The Fulton Mall suffered from social and economic problems and had been the target of a long-developing effort to reshape the Mall and revitalize downtown.  CEQA required an environmental analysis to evaluate the implications of making public improvements to the site as part of the EIR for the Fulton Corridor Specific Plan.  RSG assessed the probable effect that three difference development scenarios would have on the physical condition of the Fulton Mall area.  The study analyzed physical and economic conditions such as deterioration and dilapidation, vacancy and lease rates, taxable sales, crime, and maintenance costs.  RSG ultimately determined which of the three development options would best alleviate urban decay in the Fulton Mall area.