Rather than serve as a traditional planning document, the Irwindale Economic Strategic Plan was crafted as a market-driven business plan that identifies near-term real estate and infrastructure development opportunities in Irwindale that can proactively facilitate to generate the greatest long-term return on investment to the City’s General Fund. At the heart of the Plan is the need to secure the City’s long-term economic vitality and fiscal health to continue to provide the levels of municipal services and public benefits that its residents and businesses receive. The Plan also focused on investment activities in the near-term to appropriately position future reclaimed mining quarries for successful redevelopment in the long-term, particularly given the increasing demand in the Los Angeles County region for industrial/flex properties as developable land supplies continue to shrink. The planning process included: a comprehensive market study; an in-depth financial analysis to identify financial resources available for public investment; broad-based economic stakeholder outreach and interviews; focused site-level market analysis for City-owned properties; the development of economic policies for formal adoption by the City Council; and preparation of a clear action plan for implementation.