As the oldest settlement in the greater Los Angeles area, San Gabriel has been a city of transformation for 200 years. Currently a true melting pot, the city boasts functioning three-story retail that is home to high-end jewelry stores, dozens of massage parlors, and some of the most renowned Chinese restaurants in the state. Other traditional real estate anomalies abound, with land values often far in excess of supported rents, and not a Starbucks in sight. The City engaged RSG to help understand what was happening in the retail real estate marketplace, and strategically move forward with retail attraction and business development that made sense to this unique community. Coupled with community outreach and an external marketing strategy, the City is ready to move forward with a progressive new image and development outlook that builds upon its strengths of density and diversity.