CITY OF SANTA ANA
2016 ECONOMIC DEVELOPMENT STRATEGY
RSG was retained by the City of Santa Ana to prepare an economic development strategic plan in 2015. Over the next 18 months, RSG conducted a series of stakeholder interviews and meetings, including one-on-one meetings with Council members to gain insight into their view of the purpose for the strategy, understanding the City’s unique assets, and perspectives on how to best achieve alignment among their peers and throughout the community. The strategy involved preparation of socioeconomic and real estate analysis, which was presented in the form of infographics in both English and Spanish.